WSI Consolidated Blog: Direct Mail Marketing Sells Real Estate

Direct mail marketing?helps sell homes. Homes that are advertised both in print and online are 20% more likely to be sold than those that have been marketed through just one medium, new research from RP Data shows.

The data for real estate shows properties that use a combination of online and print advertising also had lower discount levels and spent less time on the market than those that chose just one marketing method.

This information will help agents and home owners decide on the marketing campaigns that will suit the needs of the seller.

With variable image printing or variable data printing, you can print only the amount of mailers that? you need.

If a client wants their home to sell quickly, or to sell for the most money, there is now strong evidence to show that the marketing campaign they will need to run needs to include direct mail.

Direct mail advertising absolutely makes a difference -- it increases the chance of selling a home by 20%.

Selling property is a marketing game so, to get the result you want, you need to make sure the homes have the most market awareness they can and that means good advertising in both online and in print. This makes a huge difference.

For help printing direct mail pieces through variable data printing and variable image printing, contact Blue Hill Press.

Source: http://wsiconsolidatedblog.blogspot.com/2012/11/direct-mail-marketing-sells-real-estate.html

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