Four Mistakes Publishers Make When Bringing Content to Tablets

Many revolutions have been televised, but the publishing revolution has already become digitized, and now, mobilized. There?s no doubt that the second half of 2011 was a difficult period for newspaper and magazine publishers. An Audit Bureau of Circulations report revealed that single-copy sales of consumer magazines dropped by nearly 10 percent in a year, while the five magazines with the highest newsstand sales all reported sharp declines as well. Most importantly, the fall in sales has hit revenues, making it more important than ever for publishing businesses to rapidly modernize their trade.

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