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The internet has effectively ruined the suspense of waiting to see high profile Super Bowl commercials, but Audi attacks the crucial pre-game timeframe this year using a different tack.
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The setup: A high schooler is iffy about attending prom on his own until his dad lends him the keys to the family S6. After a spirited drive to school (which includes parking in the principal's spot), the newly emboldened kid kisses the prom queen. Three subsequent outcomes will be voted on by the YouTube Nation over a 24 hour period, and the winning selection will air during the big game.
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We're not sure the concept is pulled off with enough ?lan to warrant the hoopla Audi has earned in years past, especially with clever spots like this?occupying a solid spot in the pantheon of the greatest Super Bowl car commercials of all time. But if you don't mind feeding Audi's obligatory pre-Superbowl hype machine, you can view the proto-ads on Audi's official YouTube channel?before the winner is announced on January 26.
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